about us

Southern Campaign Resources

 is a full-service political consulting company based in Tallahassee, Florida.

From campaign management, development of a comprehensive plan, our award winning direct mail and effective television commercials - we offer the full campaign package and position candidates to win their election.

Southern Campaign Resources offers highly organized, hard working, competent, and creative expertise in successfully winning political campaigns. We have proven we can win in various types of districts and whether clients spend more or spend less money than their opponents.

Learn more about the Southern Campaign Resources team, or click here to learn about the services we offer.




Rockie Pennington

 has been a fixture in Republican politics for nearly four decades.  During this time he played a crucial role in turning Florida from a solid “blue” state to Republican red.  He has successfully guided hundreds of candidates at all levels through tough and bruising campaigns.

Pennington has served in leadership capacities for a variety of Republican committees, including Executive Director of the Republican Party of Florida, Executive Director of the Republican Legislative Campaign Committee, and Chief Consultant to the Senate Republican Campaign Committee.  He has also directed fundraising efforts on behalf of the Republican parties in Washington State and Wisconsin.

His leadership and expertise have helped make history for Florida Republicans. 

As the Consultant to the Senate Campaign Committee from 1988 – 1992, Pennington led the drive that more than doubled Republican representation in the Florida Senate (from 9 members to 20).  This resulted in the election of Florida’s first Republican Senate President.

In the 1996 election his candidate’s upset victory ultimately led to the election of the firstRepublican Speaker of the Florida House of Representatives. 

Rockie founded Southern Campaign Resources in 1981 as a full-service strategic consulting firm focusing on legislative and congressional races.  In the 90s he purchased Direct Mail Systems and founded Summit Communications to provide a seamless web for campaign messaging and communications delivery.  Today, his companies provide a one-stop shop for general consulting, survey research, voter-contact mail, radio & TV advertising, website design, and voter email communication.




Mark Zubaly

 is a familiar figure in the halls of the state Capitol.  He is a partner in two Tallahassee-based companies that count at least one-fourth of the Florida Legislature among their clients: Southern Campaign Resources, a political consulting and lobbying firm, and Summit Communications, a media production firm.  He also serves as the campaign consultant to a number of Florida’s city, county and judicial elected officials.

Zubaly is a lifelong resident of Florida.  A product of Pinellas County schools, he received his A.A. degree from St. Petersburg College and two Bachelor’s degrees from Florida State University.  Though he initially enrolled at FSU with the intent of beginning a career in film production, he ultimately earned his degrees in History and International Affairs.

His early professional career included stints as a North Florida field representative for the Republican Party of Florida, a Legislative Assistant in the Florida House of Representatives, and a campaign operative with the Academy of Florida Trial Lawyers.

Mark and his wife, Amy, have a 9-year-old daughter, Avery, and a 7-year-old son, Carson.  They reside in Tallahassee.




Erin Elizabeth Pennington

  has an extensive background in social media, marketing and campaigning.

Elizabeth has been surrounded by political campaigns her entire life. As a child she was involved in everything from commercials to delivering yard signs. After graduating from Florida State University with a B.S. in Criminology, Elizabeth joined Southern Campaign Resources. She understands how politics is constantly evolving and how important Social Media is becoming in political races. Elizabeth is eager to help build a strong online support for each candidate, by staying connected through sites like Facebook, Twitter and YouTube.




Ashley Overend

is the newest member of our team, joining Southern Campaign Resources as a political strategist.   She brings a combination of political and legislative experience, having been a legislative aide in both the New York State Assembly and the Florida House of Representatives.  Her campaign experience includes presidential, gubernatorial and congressional work focusing on field operations, events, communications and social media.

Ashley received her undergraduate degree from Brockport State University with a dual-bachelor’s of Political Science and Broadcast Communications, with Spanish as a minor area of study.  She is an avid sports enthusiast and has been an active member of the Pinellas County Sheriff’s Advisory Board for several years.